Features
Marketing analytics
Campaigns decided with sales data, and results measured down to the order.
Marketing analytics
The customer base your system already holds is usually the company’s most underused marketing asset. Who bought what, when they stopped buying, what they are worth — all of it is already there.
What usually goes in
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Segmentation from history
Frequency, average ticket, category purchased and time since last order, combined into reusable segments.
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Behavior-based triggers
A customer who stopped buying, an abandoned cart, a product due for repurchase — action triggered by the event, not by the calendar.
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Measured down to the order
The campaign is tied to the invoiced order. Clicks and opens are means; the number that decides budget is revenue.
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Communication with consent
Who agreed to receive what is on record, with opt-outs honored across every channel.
How Nivrix builds it
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Measure first, automate second
Before firing a campaign, the system has to be able to say what the last one earned.
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Integrated with existing tools
Sending stays in the tool your team knows; the system supplies the audience and receives the results back.
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Privacy by design
Personal data used for the stated purpose, with the legal basis recorded and access restricted by role.
Questions about this module
Does it replace our email platform?
No. It solves the part sending platforms cannot see: who the right audience is, and how much the campaign actually produced in orders.
How does this handle data protection rules?
The system records consent, purpose and opt-out, and restricts access to personal data by role. The policy and the responsibility for processing remain with the company.
Let us understand your operation.
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